describing the benefits, drawback and integration difficulties to UM's acquisition of the company given in the attachment below! It has to be case specific and in proper English!

describing the benefits, drawback and integration difficulties to UM's acquisition of the company given in the attachment below! It has to be case specific and in proper English! Refer: http://fortune.com/2013/11/14/with-acquisition-under-armour-muscles-into-wearable-tech-apps/?-link1