Directors (BOD) outlining the justification for implementing a new consumer marketing function
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Directors (BOD) outlining the justification for implementing a new consumer marketing function

Directors (BOD) outlining the justification for implementing a new consumer marketing function. Describe the activities, applications, justification and benefits of implementing this new Marketing operating unit. Use the SLIDE GUIDE (syllabus ADDITIONAL RESOURCES) for slide ideas. Your slides must convince the BOD of the many advantages of Consumer Marketing and highlight specific initiatives that the Marketing unit will address in your company. Offer examples where applicable and provide concrete problem/action/result strategies to overcome apparent company obstacles political and otherwise. Your slides should be no less than 25 (excluding welcome slide) and provide good graphics and tabulated data to support your examples. Make sure you have edited your work prior to submittal. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors.

 

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