Mini Project Instructions: Read about validity and reliability starting on page 324 of the textbook. Sekaran, U., & Bougie, R. (2009). Research methods for business: A skill-building approach (5th ed.). Chichester: John Wiley & Sons. Your assignment is to
You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the CzechRepublic
January 23, 2019
Week 7 Emotion
January 23, 2019

Mini Project Instructions: Read about validity and reliability starting on page 324 of the textbook. Sekaran, U., & Bougie, R. (2009). Research methods for business: A skill-building approach (5th ed.). Chichester: John Wiley & Sons. Your assignment is to

Mini Project Instructions: Read about validity and reliability starting on page 324 of the textbook. Sekaran, U., & Bougie, R. (2009). Research methods for business: A skill-building approach (5th ed.). Chichester: John Wiley & Sons. Your assignment is to create a 5-page paper addressing the following questions: What is the difference between reliability and validity? Which is more important? Why? What are the different ways of assessing reliability? What are the different ways of assessing validity? What are the different ways of obtaining validity evidence? The analysis requires the additional components: Source: Sekaran, U., & Bougie, R. (2009). Research methods for business: A skill-building approach (5th ed.). Chichester: John Wiley & Sons.

 

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