Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map.
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June 20, 2020
Suppose an executive-level manager asked you to explain the importance of encryption.
June 20, 2020

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: Develop a Summary slide. Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral). Identify a Perceptual map. Explain the Map placement. Identify your references. Format your assignment consistent with APA guidelines.

 

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