You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the CzechRepublic
multiple questions- USE ONLY ASSINGED TEXT
January 23, 2019
Mini Project Instructions: Read about validity and reliability starting on page 324 of the textbook. Sekaran, U., & Bougie, R. (2009). Research methods for business: A skill-building approach (5th ed.). Chichester: John Wiley & Sons. Your assignment is to
January 23, 2019

You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the CzechRepublic

Answer the following essay questions using a minimum of three sources for each response. Your paper should be at least three pages in length and use APA style guidelines.You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the CzechRepublic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? Your response should include: economic, legal, and political concerns; product differentiation and alteration strategies; marketing mix strategies (price, promotion, and place); explain each of the staffing approaches; and discuss the advantages and disadvantages of each approach and provide examples of each one.

 

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